October is one of the most exciting times of the year on Amazon. It’s the moment when shoppers start gearing up for Halloween, getting an early jump on their holiday shopping, and indulging in tech gadgets and wellness products to get ready for the colder months ahead. If you’re an Amazon seller, knowing what’s trending in October 2024 can give you a real edge. Let’s take a look at what consumers are searching for right now—and how you can use these insights to grow your business.

Halloween: The Month of Frights, Fun, and Sustainability

It wouldn’t be October without Halloween! The spooky season is always a big deal for shoppers, and 2024 is no different. This year, though, there’s a twist: eco-friendly Halloween costumes and sustainable decorations are huge. People are more conscious than ever about the environmental impact of their holiday celebrations, and they’re searching for ways to enjoy Halloween without the guilt.

Searches for “Halloween costumes for women,” “Halloween costumes for kids,” and even “Halloween costumes for pets” are through the roof. But the buzzword of the year? Sustainability. Shoppers want costumes that are made from recycled materials or can be reused. They’re also looking for decorations that aren’t just plastic and disposable but can be stored and brought out year after year.

If you’re selling Halloween gear, this is the perfect time to highlight any eco-friendly features in your products. Do your costumes use recycled fabric? Are your decorations biodegradable or durable enough to last multiple seasons? Let shoppers know! They’re actively searching for these qualities, and making them stand out could be the key to boosting your sales.

Tech Gadgets Still Reign Supreme

Tech never goes out of style, and this October is no exception. The PS5 continues to be a favorite among gamers, and searches for accessories—like controllers and headsets—are trending right alongside it. The latest iPhone models are also getting a lot of attention as people start thinking about holiday gifts.

But there’s a new layer to tech shopping this year: eco-consciousness. Shoppers aren’t just grabbing the latest gadgets; they’re also hunting for sustainable accessories. They’re looking for phone cases made from biodegradable materials or chargers that use energy-efficient designs. This isn’t just a side note—sustainability is becoming a significant factor in tech purchasing decisions.

If you’re selling tech accessories, lean into this trend. Offering eco-friendly phone cases, sustainable gaming gear, or even tech packaging made from recycled materials could give you a leg up. Consumers want to feel good about their purchases, and products that are both functional and environmentally friendly are hitting the sweet spot.

The Holiday Shopping Surge Has Begun Early

Even though it’s just October, holiday shopping is already in full swing. Advent calendars are topping searches, especially in Europe, where people love starting the countdown to Christmas early. Lego sets and other classic holiday toys are also trending as parents get a head start on gift buying.

What’s interesting this year is that many consumers are focusing on early shopping to avoid the stress of last-minute purchases. This means sellers have an excellent opportunity to tap into this early bird crowd with promotions and bundled products. Offering holiday-themed Advent calendars that are creative or unique—like beauty products, wellness kits, or even miniature books—can set you apart from the usual chocolate versions.

On top of that, shoppers are showing increased interest in sustainable holiday decor. They’re searching for items like recyclable wrapping paper, energy-efficient holiday lights, and reusable ornaments. If you’re selling any type of holiday product, now’s the time to promote its eco-friendliness. Shoppers want to feel festive, but they also want to make choices that align with their values—and that means reducing waste where they can.

Health and Wellness: Still Going Strong

The health and wellness trend that boomed during the pandemic isn’t slowing down. October 2024 is seeing a surge in searches for air fryers, Pilates kits, and other home fitness equipment. People are more health-conscious than ever, and they’re looking for products that help them maintain a healthy lifestyle without leaving the house.

For sellers, this is a huge opportunity. If you’re offering fitness gear, kitchen gadgets that make healthy eating easier, or wellness products like meditation guides, now’s the time to highlight them. Consumers want practical, easy-to-use products that help them feel better and stay in shape, especially as colder weather sets in and people spend more time indoors.

One way to attract attention is by bundling products that work well together. For example, if you’re selling Pilates equipment, consider offering a package that includes a yoga mat, resistance bands, and an instructional guide. For kitchen gadgets, pairing an air fryer with a cookbook that features healthy recipes could make your product even more appealing to health-conscious shoppers.

Sustainability: More Than Just a Trend

Across every category—from Halloween costumes to tech gadgets to holiday decor—sustainability is the keyword that keeps popping up in searches. Consumers are actively seeking out products that are eco-friendly, whether that means recycled materials, biodegradable packaging, or energy-efficient designs.

Amazon’s Climate Pledge Friendly initiative, which highlights products that meet sustainability standards, is gaining traction. If your products qualify, be sure to get them certified and display that badge prominently. It’s a great way to build trust with eco-conscious shoppers.

But sustainability doesn’t have to stop with the products themselves. If you can offer carbon-neutral shipping or use minimal, recyclable packaging, make that part of your pitch. Shoppers want to feel good about their choices, and knowing that a purchase is eco-friendly from start to finish is a huge selling point.